With label artwork by Art Monu Studio, The Roots Fund and Bokisch Vineyards released a wine label under the name Equilibri. The wine was blended by a group of Roots Fund scholars at the Bokisch facilities in Lodi California, using four Spanish varietal grapes.
The label design was based on the impact the Roots Fund has had for BiPOC community. The color palette of orange, yellow, and tan signifies excitement, positivity, and security/neutrality; while the black lines represent the unity of the different groups that The Roots Fund caters to. The design is architectural in nature (drawing some inspiration from the Bauhaus Art School) and highlights The Roots Funds efforts to build a new, impactful, and long-standing, space in the wine industry.
To read more on the project and directions to purchase, please view the link below.